Evian Roller babies
One of the first YouTube-exclusive ad campaigns, Evian’s record-breaking viral video, Roller Babies, set the way for a new strategy of seeding content, testing creativity, and building on a global brand.
Role: Art Director / Web designer
BETC Paris — 2009
What I worked on
The web focused campaign launched simultaneously in France, UK, Germany, Belgium, Canada, US, Russia and Japan by strategically seeding Roller Babies into the social space. The efforts began with two teaser videos, Baby Moonwalk and Baby Break Dance, being tactically released on heavy traffic sites and blogs two weeks before the official launch of the Roller Babies video.
