Michelin - Kilometer Stories. Season 1

Michelin is a globally recognized tire brand, celebrated for its innovation and reliability across varying road conditions. I utilized Stable Diffusion, along with Deform and Animated Diff, to create three poetic and visually ethereal videos. Each video distinctively illustrates how different Michelin tires perform optimally across various seasons and road types. All elements, including the dreamy, cloud-like effects and the narrative, were generated using AI, with the exception of the 3D-rendered tires, special effects, and voiceover.

Role: AI + editor
Client: BETC Paris for Michelin Worldwide - 2024
Note: Social media Campaign