L’EXPRESS - PHOTOX

L’Express is a French weekly news magazine known for its in-depth reporting on politics, economics, and current affairs, offering both national and international coverage.

To celebrate its 70th anniversary, the newspaper organized a major event at Radio France, featuring several presentations, including one specifically aimed at highlighting the dangers of AI and misinformation. As part of this, we created a live quiz where the 1,000 participants had to decide whether the projected images were real or AI-generated fakes. We intentionally mixed around ten AI-created images with real photos to mislead the audience and demonstrate just how easy and dangerous disinformation can be.

Role: AI artist
BETC Paris - 2024