Evian - Baby Inside
“Baby inside” is an ad campaign for Evian, hand to hand with the “Live young” slogan, using a series of images of people wearing t-shirts that have an image of a baby’s body on the front, from the neck down. The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.
Role: Concept + Art Director / Web + app Designer
BETC Paris — 2011
We made a great move by developing an interactive experience for consumers to upload their own pictures, use the dancing baby image and participate in an attempt to make the world’s longest music video. Consumers were also able to participate in the music video during sports events like the Evian Masters, Wimbledon, the US Open, and the Australian Open. Through this the customer can interact with the whole campaign, making him/her a part of the whole thing.
